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Setup, pricing, and channel strategy — from real questions

Short, practical posts answering what actually comes up in sales and support conversations.

The hidden costs in chatbot pricing nobody puts on the homepage

Per-seat multipliers, metered AI add-ons, and channel fees billed outside the platform — what to check before you sign up.

WhatsApp or website widget: which should you set up first?

If you can only launch one channel this week, here's how to decide based on where your customers already are.

How long does it actually take to set up an AI chatbot?

A realistic timeline for connecting channels, training on your content, and catching the answers it gets wrong early.