Which chatbot pricing model actually costs less for you?

How is each model actually calculated here?

These are illustrative rates based on typical entry-level pricing reported across the market in 2026, not a quote for any specific vendor — every platform's real numbers differ, and this tool is for understanding the shape of each model, not for exact budgeting.

• Per-seat: ≈$25/agent seat/month, a common entry-level rate for helpdesk-style platforms. Cost scales with team size regardless of volume.
• Per-conversation: a flat base fee plus roughly ₹1/conversation at moderate volume — a common structure across the market, though not Zotaro's own model (see below). Cost scales with actual usage, not team size.
• Per-view: ≈$6 per 5,000 monthly page views, a common rate for view-based widget pricing. Cost scales with traffic, regardless of how many visitors actually chat.

There's a fourth model this tool doesn't chart: flat-rate/unlimited, where price doesn't move with seats, conversations, or views at all — Zotaro's own ₹299/month plan works this way, with unlimited conversations included regardless of volume.

As a rule of thumb: per-seat pricing rewards small teams with high volume; per-conversation pricing rewards lean teams regardless of size; per-view pricing rewards low-traffic, high-engagement sites and penalizes high-traffic, low-engagement ones; flat-rate pricing rewards anyone whose volume would otherwise push them into overage on a metered plan.