| Billing | Price | Users (WhatsApp + Telegram) | Conversations | Training PDFs |
|---|---|---|---|---|
| Monthly | ₹299/mo + GST | Up to 1,000 | Unlimited | 10/month |
| Annual | ₹2,999/yr + GST | Up to 1,000 | Unlimited | 100/year |
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You'll need your own WhatsApp Business API and Telegram Bot API credentials — Zotaro connects to accounts you already control rather than provisioning API access for you.
How can Indian businesses pay for Zotaro?
UPI
Pay monthly or annually via any UPI app — the simplest option for solo founders and small teams.
Net Banking & cards
Direct net banking, and domestic or international debit/credit cards, for teams that prefer recurring auto-pay.
GST invoicing
Every invoice includes GST as a separate line item. Add your GSTIN in billing settings to have it reflected automatically for input credit.
What would a small D2C brand actually pay?
A worked example using Zotaro's own published rates, not a real customer's billing history.
Example: a 4-person D2C team on WhatsApp + Telegram + website
Say the team has around 600 unique customers messaging across their WhatsApp and Telegram handles combined, well inside the 1,000-user limit, with unlimited conversations regardless of volume. On the annual plan, that's a flat ₹2,999/year + GST — no overage bill, whether their busiest sale-season month brings 200 conversations or 2,000.
Want to compare monthly vs annual for your own timeline? Use the calculator on the global pricing page.
What do these terms actually mean?
- Conversation
- One back-and-forth thread with a single customer, regardless of how many messages are exchanged within it, until it goes quiet for a set period. Unlimited on every Zotaro plan.
- Users (WhatsApp + Telegram)
- The number of unique people who can message your connected WhatsApp and Telegram handles combined — up to 1,000 on Zotaro's plan.
- Training PDF
- A document you upload for Zotaro to read from when answering — your knowledge base. Counted separately from conversations.
- Handoff
- The moment Zotaro passes a conversation to a human teammate, with the full chat history attached, when a question needs a person.
- WhatsApp Business API
- Meta's official channel for businesses to message customers on WhatsApp at scale. You provide your own API credentials; Zotaro connects to them rather than issuing access itself.
- Telegram bot token
- A credential Telegram issues for your bot account, which you paste into Zotaro to connect the channel.
- GSTIN
- Your business's GST Identification Number, added to billing settings so it appears on Zotaro invoices for input tax credit.
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